Customizable scented dolls

Scent for a friend,
sent with intent.

Dearu is a 16 cm collectible doll you design around someone you love, with an essential-oil inhaler hidden in its back. Choose the hair, the outfit and the scent, add a message, and give a gift that says you know them.

Start customizing How it works
16 cmcollectible doll
5·5·5hair, tops & bottoms
4aromatherapy scents
Dearu doll in its pink window gift box, next to a second doll seen from the back with its compartment open, showing the white inhaler stick
Dear U,
breathe ♡
What is Dearu

It starts like a letter: Dear U

Dear stands for gentle care and appreciation. U is both you, the one you cherish, and your unique self. Dearu was created to turn every gift into a tender message of care, comfort and self-love.

with love, Dearu ♡

01 · personal

Made around them

Design the doll around the recipient's style and look, choose their scent and add a personal message. It becomes a personal signature, not just another gift.

02 · two in one

Cute outside, calm inside

A collectible doll charm with an essential-oil inhaler hidden in its back, for the stressful moments of study, work and everyday life.

03 · lasting

A keepsake, not a candle

Made to last. Swap in a new scent stick when the old one runs out, and the doll stays on as desk decor or a bag charm that reminds them of you.

Meet the dolls

Pick your Dearu

A cute, compact collectible made for display, as a daily companion or as a fashion accessory.

For her
Female Dearu doll with long curly brown hair and a white dress

Her

Soft curls, sleepy eyes and a little white dress, ready to be restyled.

Style her
For him
Male Dearu doll with messy brown hair, round glasses, black tee and grey trousers

Him

Round glasses, messy hair and an all-black fit, ready to be restyled.

Style him
Back of the doll with the compartment lid open and the white inhaler stick inside Side view of the male doll
1
2
ABS lid Inhaler stick
How it works

A hidden scent ritual

Help them feel more awake, refreshed and focused while they study, work or go about their day.

1
Pop open the backA discreet compartment with a protective ABS lid keeps the inhaler safe and out of sight.
2
Slip out the stickA slim, sturdy ABS inhaler stick sits upright inside the doll, easy to take out.
3
Breathe it inInhale directly for a refreshing essential-oil aroma that helps with focus and daily stress.
4
Refill & keepThe scent stick is fully replaceable, so Dearu keeps working for the long term.
16 cm tallSoft PVC shellABS lid & stickReplaceable scent
The gift

From material value to emotional value.

Every Dearu arrives in a window box, so the first thing they see is a little version of themselves. Unboxing it is part of the gift.

  • Clear window display box
  • A personal message for the recipient
  • A lasting keepsake with a refillable scent
BirthdaysGraduationsCelebrationsMilestones
Build a gift
Dearu pink window gift box with chocolate trim, buttons and a bow, doll inside
No ideas? Start here

Ready-made looks

Pick one, then make it yours in the style studio.

Style studio

Create your Dearu

01Choose hairstyle02Choose outfit03Choose scent04Preview & order
LEVEL1
Beginner1/4 steps
Your Dearu[PRICE] €
Four signature scents

A scent for every mood

Our story

The Firefly Festival
and the Guardian Doll

In a faraway kingdom, people did not speak to the gods. They poured their wishes into little dolls and sent them with the people they loved.

01 / 09

keep scrolling ↓
Something extra

A doll made just for you

Send us a photo of yourself, your loved ones or anyone you'd like to recreate. Our team will customize the doll's design based on the photo, creating a one-of-a-kind Dearu inspired by their appearance.

Send a photoA clear, front-facing photo works best.
We design the dollHair, features and outfit, inspired by them.
Gift a one-of-a-kindTheir mini-me, with a scent and a message.
Send us a photo
The custom Dearu doll made from the photo: blond spiky hair, stubble, earring, black tee and grey trousers Real photo of a young man with blond hair, stubble and a black t-shirt REAL PHOTOCUSTOM DOLL
drag me ♡
Questions

Good to know

a little happier every day ♡

A little calm, sent with intent.

Design a Dearu for someone you care about, or join the list to hear about new outfits and scents first.

Start customizing