Scent for a friend, sent with intent

A little calm,
dressed your way.

Dearu is a collectible art-toy that hides a personal inhaler under her hair. Choose her or him, style the hair and outfit, pick a scent, and gift it in a box made to be kept. [Sample copy]

Start customizing Meet Her & Him
2dolls: her & him
5·5·5hair, tops & bottoms
5signature scents
Dearu doll with her hair lid open to show the white inhaler, next to her pink gift box
Be
yourself ♡
What is Dearu

Small changes, big joy

An art-toy you'll want on your desk, an inhaler you'll want in your bag, and a gift that says you thought about it. [Sample copy]

01 — the secret

Lift her hair, breathe

The hair is a lid. Flip it open and the inhaler is right there, then click it shut and she's just a doll again. [Describe the inhaler here.]

02 — the fun

Dress her, or him

Two dolls, five hairstyles, five tops, five bottoms. Swap pieces whenever your mood changes. [Sample copy]

03 — the gift

Boxed to be kept

A window box with chocolate trim, buttons and a bow, ready to hand over or to display. [Sample copy]

Meet the dolls

Pick your Dearu

For her
Female Dearu doll with long curly brown hair and a white dress

Her

Sleepy eyes, soft curls, a secret door in her back. [Short character description]

Style her
For him
Male Dearu doll with messy brown hair, round glasses, black tee and grey trousers

Him

Round glasses, messy hair, all-black fit. [Short character description]

Style him
Back of the female doll with a small compartment door open Side view of the male doll
1
2
3
4
How it works

Every piece, on purpose

1
Hair-lid inhalerFlip up the hair to reveal the perforated inhaler. [Explain how to use it.]
2
Secret back doorA tiny hatch in her back. [Confirm what it holds, e.g. the scent refill.]
3
Swappable hairLong, bob, braids, spiky or soft. They fit both dolls. [Sample copy]
4
Swappable outfitTops and bottoms pop on and off, so you can restyle any day. [Sample copy]
The gift box

Scent for a friend, sent with intent.

Every Dearu arrives in a window box, so the first thing they see is her face. [Sample copy]

  • Clear window display box
  • Handwritten-style gift note [optional]
  • Name printed on the box [optional]
Build a gift
Dearu pink window gift box with chocolate trim, buttons and a bow, doll inside
No ideas? Start here

Ready-made looks

Pick one, then make it yours in the style studio.

Style studio

Create your Dearu

LEVEL1
Beginner1/4 steps
Your Dearu[PRICE] €
Five signature scents

Find the one that feels like you

Questions

Good to know

a little happier every day ♡

Your Dearu is waiting.

Design yours in two minutes, or join the list to hear about the launch first. [Sample copy]

Start customizing